Contact: Pamela Purtell, Manager
509-997-0204
in4mation@14ushop.com
http://www.14ushop.com

1shop4u, Inc. Earns BBBOnLine Privacy Seal

(Twisp, WA, 6/23/04) 1shop4u, Inc. (www.14ushop.com) today announced that it has reached a milestone in its commitment to protect customer privacy online. After a rigorous review of 1shop4u, Inc.’s (www.14ushop.com) online privacy policy and practices, BBBOnLine has granted 1shop4u, Inc. the BBBOnLine Privacy Seal.

“Businesses that qualify for the BBBOnLine Privacy Seal are demonstrating to their customers care and respect for the treatment of personal data,” said Ken Hunter, president and CEO of the Council of Better Business Bureaus. “The BBBOnLine Privacy Program builds on eight decades of Better Business Bureau experience in fostering ethical business practices through voluntary self-regulation programs.” The Council is the umbrella organization for the 128 BBBs in the United States and Puerto Rico, and the parent organization of BBBOnLine.

Companies applying for the BBBOnLine Privacy Seal undergo an extensive review to verify that they handle their online customers’ personal data according to the stringent requirements set by the program. Websites qualifying for the seal must post a privacy policy that is easy to find, easy-to-read and easy to understand. The posted policy must include information on choice, access to data, transfer of information to third parties, data integrity, and security. Close to 700 websites have been awarded the seal and several hundred companies are in the process. The program has received very favorable international recognition and has received applications from over 20 countries worldwide.

In addition, seal holders agree to participate in the programs dispute resolution system that provides a consumer-friendly dispute settlement process and offers specific consequences for non-compliance, such as seal withdrawal, publicity and referral to government enforcement agencies.

"1shop4u, Inc. has shown the strongest dedication to protecting its online customers' privacy by participating in the BBBOnLine Privacy Program and posting the BBBOnLine Privacy Seal on their website. We commend them for helping to build consumer trust and confidence on the Internet,” said Charlie Underhill, chief operating officer of BBBOnLine.

1shop4u, Inc. (www.14ushop.com) displays the BBBOnLine Privacy Seal on their Web site, at www.14ushop.com . and their special "Bar Stool" web site www.quality-barstools.com

1shop4u, Inc. started building www.14ushop.com in the fall of 2000 with one furniture factory, Holland Bar Stool Co. Today there are more than 25 manufacturers from the USA represented, with more then 5,000 items shown. Continued steady growth in sales (all 50 states, Canada and several other countries) has been achieved with surprisingly little shareholder investment. 1shop4u, Inc. is a Washington corporation with it's main office in Twisp, Wa.

Additional information about the BBBOnLine Privacy and Reliability Seal Programs can be found at www.bbbonline.org.

About BBBOnLine

BBBOnLine (www.bbbonline.org) brings the Better Business Bureau system’s 90 years of experience in consumer protection and business self-regulation to e-commerce. Guided by its mission to promote consumer trust on the Internet, and working in concert with the 140 local BBBs in the United States and Canada, BBBOnLine encourages sound and ethical online business practices through its Privacy program, Reliability program and the BBB Code of Online Business Practices. treatment of personal data,” said Ken Hunter, president and CEO of the Council of Better Business Bureaus. “The BBBOnLine Privacy Program builds on eight decades of Better Business Bureau experience in fostering ethical business practices through voluntary self-regulation programs.” The Council is the umbrella organization for the 128 BBBs in the United States and Puerto Rico, and the parent organization of BBBOnLine.

Companies applying for the BBBOnLine Privacy Seal undergo an extensive review to verify that they handle their online customers’ personal data according to the stringent requirements set by the program. Websites qualifying for the seal must post a privacy policy that is easy to find, easy-to-read and easy to understand. The posted policy must include information on choice, access to data, transfer of information to third parties, data integrity, and security.